The problem is making a decision regarding the marketing and advertising options they have. Small businesses usually lack the experience and expertise required for making effective marketing decisions and managing these advertising campaigns.
Although banners are quiet commonly found everywhere on the internet, it is not unusual to hear negative opinion about them. You might find a large number of people
who are of the opinion that banner marketing may not be very suitable for small budgets, but actually it all depends on how well you are able to manage the campaign.
Banner advertising has some clear benefits that set it apart from the rest of the strategies. Here are some of the reasons why display marketing is still highly effective and what you can do to make increase your return on investment.
Branding Recognition – Even if the banner fails to bring enough leads, the display is bound to leave an impression on the viewer’s mind. This may not help increase sales but that will definitely help you improve your brand recognition.
Your brand’s name remains imprinted in your prospects mind and they are likely to choose you when they are in need of the services you are offering.
Higher Relevancy – You can choose to display your banner on a website that is more likely to target the right prospects. It can be another company dealing in your niche or help forums related to your niche.
In any case, you have the right to choose. Make sure the website you are using also has enough traffic to divert a portion of it to your site as well.
Creative Freedom – This is the best part. Banner advertising offers creative freedom without the help of a lot of text. While most people are not interested in a large block of text,
A creative visual display ad can actually intrigue them to click and learn more about the product or service the ad is about. That is why it is important to invest in a ‘simple yet creative’ design.
So, banner marketing is still highly effective but it depends on how you are managing it. It is best to track and monitor the performance and progress on various websites and use various ideas in order to identify a combination that works the best.